Custom illuminated archway entry inside an experiential retail environment

Bringing clarity to complex creative projects.

Creative leadership and project development support for artists, institutions, and multidisciplinary teams.

How I Help Complex Projects Succeed

Featured case study

An Elevated Passenger Experience — eight years inside one of the largest infrastructure projects in the U.S.

Over eight years, I worked thousands of hours alongside artist Gordon Huether of Gordon Huether Studios — concept and project lead — to help envision how the client's dream of an elevated passenger experience could look and feel across the new Salt Lake City International Airport campus. My team supported the artist and the airport from earliest concept through fabrication hand-off on a suite of large-scale artworks that today greet millions of passengers a day.

Modern airport terminal interior with dramatic light, illustrating the scale of an elevated passenger experience

Representative imagery. All photography of the realized artworks belongs to the artist and is not shown here.

Role

Design collaborator and digital designer supporting the artist's studio across concept development, presentation, coordination, and fabrication hand-off.

Duration & scale

8 years of continuous collaboration on one of the largest U.S. airport build-outs of the era. Artworks are now fully operational and experienced by millions of travelers each day.

Immersive tunnel washed in colored light — representative of immersive passenger environments
Immersive environments — Working together with the Artist we produced a full-scale mockup of the river tunnel concept, used to test scale, lighting, and acoustics before final specifications were produced.
Designers reviewing 3D models and technical drawings around a studio table
Concept to coordination — Worked alongside the artist's engineers and fabricators to translate concepts into buildable designs, approved and coordinated across vast project teams.
CNC milling of a sculptural panel, representative of the fabrication processes coordinated
Buildable by design — fabrication-ready files for CNC milling, GFRC molds, illuminated signage, lighting, sound, and laser-cut panels.

What my team contributed

  • Multiple site visits and site documentation to assess and recommend locations for major exterior installations.
  • Direct collaboration with the artist on concept development, 3D modeling, and live design presentations to the Airport Development Agency — including the Airport Director and the Mayor of Salt Lake City.
  • Coordination with the airport across state and federal agencies to ensure FAA and Highway requirements were met for each artwork.
  • Worked alongside the artist's engineers and fabricators to translate concepts into buildable designs, approved and coordinated across vast project teams, including logistics and design for modular sections of large-scale works shipped internationally.
  • Designed and oversaw a full-scale mockup/prototype for the immersive river tunnel, which directly informed final design development.
  • Produced fabrication-ready files for CNC milling, GFRC custom molds, custom illuminated signage, programmable lighting and sound, laser-cut panels, Olympic signage, 3D-bent tube paths, and color/brand alignment packages.
  • Developed exhibit graphics and 3D models for several interpretation exhibit areas across the campus.

Concept lead and project lead: Gordon Huether, Gordon Huether Studios. Images on this page are representative — no photography or renderings of the artist's work are reproduced here.

Collaborators + Clients

We've been in the room with some remarkable people.

  • Airbnb
  • Levi's
  • Uber
  • Cookies
  • Punch Clothing
  • Jupitr
  • Wild Child
  • John Murray Productions
  • Haight Street Art Center
  • Isalis
  • UC Berkeley
  • O2 Treehouse
  • Gordon Huether Studio
  • Natural History Museum of Utah
  • Napa River Ecology Center
  • Ironvine Construction
  • Oh Yanoe
  • Burning Man
  • Wabi Sabi
  • DarkMatter
  • Nicca Living